Friday, 19 November 2010 – Road Town, Tortola:  Another Digicel customer on Friday got the opportunity to upgrade her Digicel service as she won a FREE BlackBerry smartphone from Digicel, The Bigger, Better Network.

Alvera Patrick, a prepaid customer, willingly signed up on a postpaid plan after collecting her new BlackBerry at the Digicel Corporate Office. She will also be walking out of Riteway Food Markets in Pasea in a few days with her $500 in FREE groceries, to complete her winnings from the Digicel Shop for FREE promotion.

Ms. Patrick had her Digicel phone with her usual this morning and promptly answered when she was called up live on ZROD 103.7FM by host of The Morning Ride Show, Paul “Gadeithz” Peart. Even after being presented with her prize a few hours later, she remained pleasantly surprised at being singled out by the telecoms company that she has been loyal to for a number of years, dating back to her home country of Jamaica.

The new BlackBerry owner says she will possibly be passing on her prepaid phone to some lucky friend or family member. “I use my Digicel phone all the time and with my new BlackBerry postpaid service, I can now call my friends and family without having to worry about topping up, and I also can get my emails while I am on the go. Thank you Digicel,” she declared.

Digicel’s SHOP FOR FREE promotion, in conjunction with Riteway Food Markets and Research in Motion RIM, was launched on November 1. Digicel subscribers stand the chance to win weekly prizes and be entered in the grand prize draw to win $1,000.00 in FREE groceries every month for an entire year, along with a BlackBerry Torch with $200 call time every month, also for the next 12 months.

The 4^th winner will be selected next Friday November 26, 2010. The SHOP FOR FREE promotion climaxes on December 8 with a grand Supermarket Sweep competition at Riteway’s spanking new state-of-the-art store in Pasea Estate, where the six qualifyers will race through the aisles to see who will be the grand prize winner!

To be eligible, customers must either top up by $15 or more, buy a Digicel phone, pay their bill in full and on time, register for E-bill or sign up for a BlackBerry service.

Follow the promotion by logging on to www.digicelbvi.com.

Ends.

About Digicel

After nine years of operation, Digicel Group Limited has 11 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com  for more information.

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