Thursday, 9 December 2010 – Road Town, Tortola: Hundreds of people turned up at Riteway Food Markets in Pasea last night for what was undoubtedly the most exciting event for the year – the grand finale of the Digicel 2010 Christmas promotion.

At the end of a fun-filled three hours, one lucky Digicel customer walked away with a Christmas gift that will definitely last until the next Christmas comes around! Celeste Flax gets a whopping $1,000 per month in FREE groceries redeemable at Riteway and a new Digicel BlackBerry Torch 9800 smartphone with $200 call credit!

Flax was one of six lucky Digicel subscribers who qualified to enter the Digicel Shop for Free competition, which was launched on November 1. The competition was open to everyone who topped up $15 or more, bought a Digicel phone, paid their bills in full and on time, registered for E-bill or activated any BlackBerry service. Each of the six winners, Flax, Cherelyn Cameron, Alvera Patrick, Markita Turnbull, Gerry Swann and Marvin Sprauve, received $500 in FREE groceries and a BlackBerry smartphone.

“This was all a great experience for me,” Flax declared. “I was very happy to have been chosen as one of the winners in the first place and even though I was a little scared about taking part in the finals, my husband Dwayne and I really came together and scoped out the supermarket and came up with a plan in terms of exactly what we will pick up and it worked out well!”

Flax said she is an avid Digicel customer and has been convincing others to switch to The Bigger, Better Network. With her winnings, she plans to make several donations, in particular to the Animal Shelter. “I love dogs and we picked up some dog food specifically for that.”

CEO of Digicel Alan Bates said he was delighted at the response to the promotion and thanked everyone for ensuring its huge success. He singled out the Digicel and Riteway staff, Research in Motion, the media and the BVI Red Cross. “Digicel was also very happy to partner with Riteway to host two charity runs last night and be able to donate two baskets of groceries to the Adina Donovan Home for the Elderly and the Rainbow Children’s Home. We hope that these groceries and the gifts to the children will go a long way to brighten their Christmas holidays.”

On behalf of Riteway Food Markets, Managing Partner Delma Maduro congratulated everyone on “a well executed, high energy Supermarket Sweep”. She said Riteway was very glad to have been Digicel’s partner in this extremely well received event and look forward to many more collaborative events.

For more information, log on to www.digicelbvi.com.

Ends…

About Digicel

After nine years of operation, Digicel Group Limited has 11 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com  for more information.

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