Simple and secure purchasing rolling out across the Caribbean and Panama

Wednesday 2^nd November, 2011 – Kingston, Jamaica. Digicel today announced that it is the first provider in the Caribbean and Panama to integrate carrier billing with BlackBerry App World™.

Enabling the convenience of a single monthly bill, Digicel’s customers will now be able to charge their app purchases from BlackBerry App World™ directly to their Digicel monthly phone bill or using their Digicel prepaid credit.

The service launched in Panama for prepaid customers in mid-October and is being rolled out across Digicel's 23 Caribbean markets over the coming six weeks.

BlackBerry App World™ is the official app store for BlackBerry smartphones and is designed to allow customers to easily discover and download applications.

David Hodgers, Digicel Group Head of Products, commented; “We are delighted to be delivering another important first to our customers in Panama and across the Caribbean. BlackBerry App World™ offers thousands of opportunities for customers to access and enjoy their music, games, news and entertainment in the way they want. Now, they can access a broader world of entertainment and information, and buy and pay for apps simply and securely via their monthly phone bill or their prepaid credit, enjoying a truly personalised smartphone experience.”

ENDS

ABOUT DIGICEL GROUP

After ten years of operation, Digicel Group Limited has 11.5 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com for more information.

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