$60,000 UP FOR GRABS IN DIGICEL BVI’S MEGA CHRISTMAS CAMPAIGN 2011

Monday, 21 November 2011 – Road Town, Tortola: Imagine an extremely fun moment and then….you step away with thousands of dollars in cash and Riteway vouchers, free credit and Digicel smartphones!

Well, this is not a dream. This is going to be a reality for a number of lucky Digicel and Riteway customers this Christmas season.

Digicel, the BVI’s Bigger, Better Network, has once again partnered with the largest supermarket chain in the Territory, Riteway Food Markets, to deliver the biggest and most exciting Christmas promotion in the history of the British Virgin Islands.

This promotion was launched at Riteway Pasea on Friday evening with much fanfare, as the crowd looked on when Digicel unveiled the giant Cash Vault, that was under the protection of Top Priority Security Services Ltd.

“Would you believe it has now been an entire year since we ran the hugely successful Supermarket Sweep promotion in 2010 and we still have people asking how we’re going to top that this Christmas,” stated Digicel CEO Alan Bates.

Bates announced that Digicel and Riteway are giving their customers an opportunity to win up to $60,000 in cash and prizes in a Christmas Grab promotion that runs from November 18^th to December 21^st. He said during live events over the next 4 weeks, five lucky Digicel customers will be chosen to enter the Digicel Cash Vault and grab as much cash and prizes as they can. At all of these events, Digicel will have the most up to date phones on display and available for sale.

“Continuing from what we did last year, Digicel and Riteway will be supporting the Rainbow Children’s Home and the Adina Donovan’s Home, where representatives from both organizations will be entering the Cash Vault and securing cash and Riteway vouchers this Christmas,” the CEO added.

Managing Director of Roadtown Wholesale Trading Ltd. Simon Potter stated: “For the second year in a row, Roadtown Wholesale and Rite Way are happy to join forces with Digicel, the Bigger, Better Network, to bring to the public another grand promotion. This year it’s the Weekly Cash Grab, where customers of Rite Way and Digicel will be given the opportunity to enter a drawing where the winner each week will enter a Cash Vault and go crazy grabbing as many cash notes or vouchers as they possibly can.  When their time is up, whatever is in that person’s possession as they leave the vault will be their winnings.”

He said RoadTown Wholesale Roadtown Wholesale and Riteway Food Markets continue to be the food supplier of choice and will continue to be a part of many more grand promotions where the public can be rewarded for being loyal supporters of these organizations. “We hope everyone will enjoy being a part of this promotion and can receive some great rewards to brighten their Christmas spirit,” Potter stated.

MECHANICS

Prepaid Digicel customers will receive three (3) entries into the draw to have a go in the Digicel Cash Vault when they top up $15 or more. Just by becoming a new prepaid customer, you will receive four (4) entries.

Postpaid customers will get 3 entries when they pay their bills in full and on time, while persons who sign on to a postpaid plan will get 4 entries.

In addition, if you are a Digicel and Riteway customer, you can enter simply by writing your name and phone number on the back of your till receipt and placing it in the entry boxes provided in all Riteway Stores.

SPECIALS

Over the Christmas period, Digicel has also gone all out to ensure that there are extra special offers available for everyone.

If you have a phone and want to connect, simply buy a Digicel SIM for $10 and you will get $10 FREE Credit. If you want a phone and a SIM, go in store for best offers, including the Nokia 1616 for only $39 with $50 FREE credit on this or any phone purchased, plus 1 month’s FREE Internet for compatible phones. If you are an existing prepaid customer and need a new phone - you will get $5 FREE Credit for your new phone in exchange for your old chip. Prepaid BlackBerry smartphones are being sold for $315 for the Curve 8520, $345 for the Curve 3G 9300 and $799 for the Torch 9800.

For postpaid or bill pay customers, the offer is for 1 month’s FREE subscription including FREE UNLIMITED Internet access on ANY plan. The BlackBerry Torch 9860 for $499, BB Torch 9800 for $399, BB Bold 9780 for $299 and the BB Curve 8520 for $49.

For more details and other information on Digicel, please visit www.digicelbvi.com, our Facebook Page at http://on.fb.me/kQbdOr or on Twitter at https://twitter.com/DigicelBVI.

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