Friday, 27 November 2009 – Road Town, Tortola: In celebration of Digicel’s First Anniversary and as a show of appreciation to its many valued customers in the British Virgin Islands, Digicel today announced that some lucky subscriber will walk away with a brand new car as part of over $25,000 worth of prizes to be given away over the next three months.

The 1^st Anniversary and Christmas promotion will be launched officially with a live musical event at the BVI Taxi Association Car Park this evening from 5 o’clock. The show will feature top local artists including Lincoln Ward, Ritical, Ouida, Platinum and Shotta, Xtreme Band and DJ Turbo. MC will be Paul “Gadeithz” Peart.

To be eligible to win one of several great prizes, persons only need to top up $20 or more, buy a Digicel phone, send a text, make a call or pay their bill in full and on time. However, if you are not yet a Digicel subscriber, it is not too late to switch to Digicel today and win.

The grand prize up for grabs is a red Suzuki Swift from International Motors, which will make one Digicel subscriber extremely happy this Christmas. Other major prizes to be won in December, January and February include an all expenses paid cruise for two arranged by Travel Rewards and a 50 inch Panasonic plasma television. In addition, there will be weekly prizes of iPods, digital cameras, BlackBerry smartphones, gas and grocery vouchers and free credit.

“Digicel is extremely delighted to have reached this milestone, our one year anniversary in the British Virgin Islands,” stated CEO Alan Bates. “We could only have done this with the support of the government and people of this territory and this is our way of expressing our sincere gratitude. We encourage everyone to participate fully in this promotion and have a Bigger, Better Christmas with Digicel.”

In reflecting on the past year, Mr. Bates said since Digicel was launched in BVI in November 2008, residents have truly benefited from market liberalization with subscribers getting better calling plans, better value rates, a wider range of handsets, better customer care and better network coverage. He said Digicel continues to work on enhancing its products and services and subscribers can look forward to greater benefits in the coming months. One new service recently introduced is the Internet using Edge Modems.

Some of the promotions introduced over the year include:

• Free Weekends (Top Up $10 Monday to Friday and get all Digicel to Digicel local calls free all weekend);
• Unlimited International (Unlimited access to email and web browsing on BlackBerry, unlimited calls to any local mobile or landline and unlimited international calls to the USVI, Puerto Rico, USA, Canada and to fixed lines in the UK for $115 per month);
• Caribbean Plan (Top Up $49 per month and get unlimited calls to all Digicel Caribbean and Central American countries – except Antigua/Barbuda and Guyana);
• Caribbean Unlimited Plan (Unlimited local, Digicel Caribbean and international calls to USVI, Puerto Rico, USA, Canada and UK landlines, and unlimited text, web browsing and email at $129 per month); and
• 17 cents promotion (Calls to any number any time in the BVI at 17 cents per minute). 
  

The CEO added that in the past year, Digicel also has become an exemplary corporate citizen in the BVI and is proud to have supported numerous sporting and cultural and community events in the territory. Digicel has entered into long term partnerships with the BVI Cricket Association, BVI Football Association, Kids And The Sea KATS, Special Olympics BVI, the Road Town Festival Committee and the East End/Long Look Festival Committee. In addition, several other church groups and community organizations on Tortola, Anegada and Virgin Gorda have benefitted from the company’s generosity.

Mr. Bates also recognized the contribution of Digicel’s endorsees – athlete Tahesia Harrigan and entertainers Ouida Nisbett and Alvin “DJ Turbo” Dore. He ended by commending and expressing sincere thanks to the staff of Digicel BVI for working diligently to position the business as a formidable player in the telecommunications industry in the BVI.

Ends…

ABOUT DIGICEL GROUP
Since its launch in 2001, Digicel has become renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services and state-of-the-art handsets. By offering innovative wireless services and community support, Digicel has become a leading brand across its 31 markets worldwide.

Digicel is incorporated in Bermuda. Its Caribbean and Central American markets comprise Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Panama, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Trinidad & Tobago and Turks & Caicos. The Caribbean company also has coverage in St. Martin and St. Barths. Digicel Pacific comprises Fiji, Papua New Guinea, Samoa, Tonga and Vanuatu.

Digicel is the lead sponsor of Caribbean, Central American and South Pacific sports teams, including the West Indies Cricket Team, Special Olympics teams throughout the region and national rugby teams in the South Pacific. Digicel is also title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel, which are the Caribbean and Central American qualifiers to the CONCACAF Gold Cup. 

Visit www.digicelgroup.com for more information on Digicel Group.

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