Wednesday, 29 July 2009 – Road Town, Tortola: Digicel, the Bigger Better Network, today signed a $20,000 contract with the East End/Long Look Festival Committee to be the Premier Sponsor of the 2009 festival activities in East End/Long Look.

The sponsorship will cover the opening of the festival on Monday August 3^rd and the closing on Wednesday August 5^th.

In his brief remarks at the signing, Digicel CEO Alan Bates, reiterated Digicel’s commitment to supporting the BVI community. “It has been eight months since Digicel was officially launched in the BVI and we are extremely grateful for the support of the government and people of this territory to ensuring that we can bring the Bigger, Better Network to BVI to the benefit of residents and visitors alike. We see it as our responsibility to give back to the community and what better way to do so than to throw our support behind the biggest the annual August Festival.”

Bates noted that Digicel also sponsored the Coney Island Rides for the Road Town Festival and added that Digicel’s commitment of the East End/Long Look Festival extends to 2010 and 2011.

Sandra Warrican, Chairperson of the East End/Long Look Festival Committee, expressed appreciation to Digicel on behalf of the committee for this generous donation. “We are very thankful to Digicel for this cheque, which will go a long way towards offsetting some of the expenses we incur in staging the East End/Look Festival. As a committee, we promise to bring the people of this territory the best festival ever and so we invite you to come on out and enjoy festival with us.”

Witnessing the signing were Digicel’s Marketing Executive Angela Burns and Vice Chairperson of the East End/Long Look Festival Committee Jurine Scatliffe-George.

The line-up for the East End/Long Look Festival at the Good Ole Boys Festiville includes performances from artists including Daville, Baby Cham, Machel Montano, Patrice Roberts, Nicole David and Jamesy P.

BVI Festival 2009, which officially opened July 24^th, is being celebrated until August 8^th under the theme “Remember the Time, BVI Festival 2009”. Pre-activities included the Prince and Princess Show on July 19^th and Gospel Fest on July 24^th. Activities in Road Town are ongoing, to be followed by East End/Long Look festivities August 3^rd to 5^th and celebrations in Carrot Bay from August 6^th to 8^th.

The public is encouraged to support these activities for BVI Festival 2009.

ABOUT DIGICEL GROUP

Since its launch in 2001, Digicel has become the largest wireless telecommunications operator in the Caribbean with more than six million customers.  After seven years, Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services and state-of-the-art handsets. By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting-edge of wireless communications – the company is also a new entrant to the Central American market.

Digicel is incorporated in Bermuda and now has operations in 31 markets world-wide. Its Caribbean and Central American markets comprise Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Panama, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Trinidad & Tobago and Turks & Caicos. The Caribbean company also has coverage in St. Martin and St. Barths. Digicel Pacific comprises Fiji, Papua New Guinea, Samoa, Tonga and Vanuatu.

Digicel is the lead sponsor of Caribbean and Central American sports teams, including the West Indies Cricket Team and Special Olympics teams throughout the region. Digicel is also title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel, which are the Caribbean and Central American qualifiers to the CONCACAF Gold Cup. 

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Editors: Photo attached:-

Digicel CEO Alan Bates hands over sponsorship cheque to Sandra Warrican of the East End/Long Look Festival Committee. Committee Vice Chairperson Jurine Scatliffe-George looks on.