Friday, 5 November 2010 – Road Town, Tortola: Still in shock at having won the first of six weekly prizes of $500 in groceries and a BlackBerry Gemini smartphone, Driving School Instructor Cherylene Cameron is now all set to fully endorse Digicel, The Bigger, Better Network!

Ms. Cameron received a call this morning from popular ZROD 103.7 FM disc jockey Paul ‘Gadeithz’ Peart, who surprised her with the announcement. “I still can’t believe it,” she said when she collected her brand new BlackBerry from Corporate Sales Executive Giovanni Herbert a few hours later. “I have been with another cell phone company for many years and I have never won anything from them. Also, my husband recently received a scam message via text and so I thought this was just that.”

In congratulating Ms. Cameron, Commercial Director Gerry Ryan again welcomed Ms. Cameron to the Digicel family of valued customers. “We know you had a prepaid Digicel phone before, but there is nothing like having a Digicel BlackBerry. We know you will enjoy our service.”

Digicel on Monday announced the launch of its 2010 Christmas promotion, where several lucky Digicel subscribers will rake in over $20,000 in a Shop for FREE Competition at Riteway’s brand new flagship store in Pasea Estate, another first for the BVI.

Five other Digicel customers will each receive a $500 gift voucher from Riteway and a BlackBerry Gemini. In December, one lucky winner will receive $12,000 in shopping at Riteway Supermarket, a BlackBerry Torch and $200 credit each month for 12 months, and the contents of their shopping basket.

To enter the contest, persons must either buy any Digicel phone, top up by $15 or more, pay their bills in full and on time, register for E-Bill or activate any BlackBerry service.

The Digicel Supermarket Sweep Christmas promotion will run until December 8^th, 2010. Everyone can follow the promotion in the local media, but in particular during The Morning Ride Show on ZROD 103.7FM, on JTV Channel 55 and by logging on to www.digicelbvi.com.

###

About Digicel

After nine years of operation, Digicel Group Limited has 11 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com  for more information.

###